| Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online 2nd Edition | 
 enlarge | Authors: Peter Kent, Tara Calishain
Publisher: Top Floor Publishing
Category: Book
List Price: $29.95
Buy New: $12.36
You Save: $17.59 (59%)
New (2) Used (10) from $0.45
Avg. Customer Rating:  15 reviews
Sales Rank: 706915
Media: Paperback
Edition: 2nd
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 1.6
Dimensions (in): 9.8 x 7.1 x 0.9
ISBN: 1930082002
Dewey Decimal Number: 658.84
EAN: 9781930082007
ASIN: 1930082002
Publication Date: January 15, 2001
Availability: Usually ships in 1-2 business days
Condition: customer friendly business .... ships in 1 business day or sooner...
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| Customer Reviews:
| Showing reviews 1-5 of 15 | | NEXT » |
 Even an Mouse Can Now Master Internet Promotion May 18, 2004
1 out of 1 found this review helpful
A few weeks ago, I ordered a book from Poor Richard's Web site. I was familiar with Peter Kent's email marketing newsletter. I had perused his website extensively. I was aware that he was one hell of an internet marketer, but I was not fully prepared for the extent of his marketing know- how until I read "Poor Richard's Internet Marketing and Promotions". The second book in the widely praised "Poor Richard's" series that began with "Poor Richard's Web Site" published by Top Floor Publishing. Kent has earned rave reviews from Amazon.com to Fortune.com to USA Today to Windows magazine for his outstanding knowledge of internet marketing and design. This book is invaluable to any and every internet marketer. It covers everything from using low-cost press releases to reach hundreds of journalists to giving away products at other peoples' Web sites to preparing your Web site for successful search-engine registration to using associate programs to multiply your sales presence on the Internet to using awards to bring people to your site to buying advertising without breaking the bank to using newsletters your own and other people's to promote your website. Every page in this book is a goldmine, with internet links and fantastic advice on how to not waste your valuable time online, earn a decent income with online sales tools, and how to do it all on a budget! To top it off, some of the advice is also available for off- line use as well as he uses simple and effective marketing promotion techniques. This book is my new personal internet marketing bible, and I'd strongly suggest you make it yours as well!
 A decent book on marketing and promotion. June 18, 2001
3 out of 3 found this review helpful
I found this book to be best for covering the basics of marketing and promotion on the internet. However, as is the problem with many internet books, the links and e-mail addresses offered in the book are out of date and don't work. Despite this problem, the book is very helpful and full of good information.
 Erroneous and Misleading Information June 3, 2001
3 out of 5 found this review helpful
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.
Misleading informaiton June 3, 2001
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. We have since spoken with others who purchased the book and they were also disgusted and very disappointed. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.
Misleading informaiton June 3, 2001
2 out of 2 found this review helpful
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. We have since spoken with others who purchased the book and they were also disgusted and very disappointed. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.
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