Customer Reviews:
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 Joe Vitale hits the nail on the head! August 6, 1998
7 out of 10 found this review helpful
Emotional writing works on the web. This easy to understand book clearly identifies and persuades the reader to use language that will really get someone to contact you, buy your product, or try your service.Sure, many in the advertising game will disagree with Joe. They'll tell you it's image, image, image that works. Bull! The stuff in Joe's book really works and anyone involved in direct mail, or internet marketing should take the time to read this book with an open mind.
 Spam is Spam December 22, 1997
14 out of 17 found this review helpful
The author seems to understand many old mass marketing tricks, but is clueless about the Internet. Spam by any other name is still spam. Mark Twain would, I suspect, be turning his acid tongue to the spammers, not joining them. I highly recommend avoiding this book.
 Good advice, but badly outdated at times. March 8, 1997
7 out of 11 found this review helpful
While some of the advice offered by this book was well recieved and noted, much of the book was about writing effective spams (thus rebuking the subtitle, "Without getting Flamed"). Also, much of the web information was badly out of date; at one point he claims that a mere 15% or web users can view graphics. Say What? Sorry, but "forget using graphics" does *not* imply good marketing strategy to me. While I understand that Vitale was trying to avoid being technical, he would have done well to drop a few web tips like "forget black-on-grey". If you want to write spam, buy this book. If you're overly new to the internet and need help with the basic culture, buy this book. If you want to write effective web pages (like I do), do yourself a favor and search "David Seigel". His book on third-generation web sites laps this book in effective web sales.
This book changed my dreams. At night, I dream business now. January 14, 1997
1 out of 9 found this review helpful
That night I dreamt about marketing. About the big internet.I swam in a sea of marketing ideas. I felt fine and save.The future was wide and open.
This book changed my dreams. At night, I dream business now. January 14, 1997
3 out of 12 found this review helpful
That night I dreamt about marketing. About the big internet.I swam in a sea of marketing ideas. I felt fine and save.The future was wide and open.
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