| Successful Wine Marketing | 
 enlarge | Authors: James Lapsley, Kirby Moulton
Publisher: Springer
Category: Book
List Price: $115.00
Buy New: $71.14
You Save: $43.86 (38%)
New (29) Used (18) from $39.99
Avg. Customer Rating:  2 reviews
Sales Rank: 105151
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 307
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.3 x 0.8
ISBN: 083421962X
Dewey Decimal Number: 663.200688
EAN: 9780834219625
ASIN: 083421962X
Publication Date: January 15, 2001
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Outstanding resource for anyone in Wine marketing June 9, 2002
13 out of 17 found this review helpful
As a beginner in the wine business I found the examples in the book to be fantastic. The ideas and concepts used by very successful companies is of value to newcomers like myself and I am sure to old hands at the wine game. It has helped our business to no end.
 Successful Wine Marketing November 1, 2001
4 out of 22 found this review helpful
this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.
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