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| Spinning the Bottle | 
 enlarge | Authors: Harvey Posert, Paul Franson
Publisher: HPPR Press
Category: Book
Buy New: $43.65
New (1) Used (7) from $24.00
Avg. Customer Rating:  1 reviews
Sales Rank: 960262
Media: Paperback
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 6.1 x 0.4
ISBN: 1891267779
Dewey Decimal Number: 659
EAN: 9781891267772
ASIN: 1891267779
Publication Date: March 2004
Availability: Usually ships in 1-2 business days
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
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| Customer Reviews:
Decent Insights on Wine Public Relations May 31, 2008
This was one of four texts I purchased to obtain an overview on wine marketing. Its a series of many short (3-5 pages mainly) articles on wine public relations by wine PR practitioners, including many of the industry's best. As I started to read this, I began questioning its value and the insightful quality of some of the articles. However, I kept reading and I encountered a number of articles that I considered to be very interesting, highly useful, and of real value. By the end of it, I concluded that while not all of the articles were useful or interesting, very many of them were, making this a worthwhile PR book.
This book is worth reading for anyone that wants to better understand how wine businesses use various PR tactics to create market success. Based on the format, it's a easy book to read when you only have short snippets of time. My rating of this book is 3.8.
Mark Vincent
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