| Wine, Food, and Tourism Marketing (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003) (Journal of Travel & Tourism Marketing, Vol. 14, Numbers 3/4 2003) | 
 enlarge | Authors: Michael Hall, Colin Hall
Publisher: Routledge
Category: Book
List Price: $39.95
Buy New: $33.48
You Save: $6.47 (16%)
New (12) Used (6) from $33.48
Avg. Customer Rating:  1 reviews
Sales Rank: 1777405
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 176
Shipping Weight (lbs): 0.7
Dimensions (in): 8.3 x 6.1 x 0.6
ISBN: 0789001063
Dewey Decimal Number: 338.4791
EAN: 9780789001061
ASIN: 0789001063
Publication Date: January 19, 2004
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
Just academic papers May 5, 2006
1 out of 1 found this review helpful
I was very disappointed with this book. It is not a practical how-to guide in any way shape or form. Rather, it is a collection of academic journal articles. Maybe you can find some interesting stats for a marketing plan, but if you're looking for a comprehensive, practical guide to marketing your wine business, this is not it.
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