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| Wine Marketing & Sales: Success Strategies for a Saturated Market | 
 enlarge | Authors: Liz Thach, Janeen Olsen, Paul Wagner
Publisher: Wine Appreciation Guild
Category: Book
List Price: $69.95
Buy New: $43.93
You Save: $26.02 (37%)
New (22) Used (8) from $43.93
Avg. Customer Rating:  6 reviews
Sales Rank: 70963
Media: Hardcover
Number Of Items: 1
Pages: 347
Shipping Weight (lbs): 2
Dimensions (in): 10.1 x 6.9 x 1.3
ISBN: 189126799X
Dewey Decimal Number: 663.200688
EAN: 9781891267994
ASIN: 189126799X
Publication Date: March 30, 2007
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
| Showing reviews 1-5 of 6 | | NEXT » |
 Wine Marketing & Sales Successful Strategies for a Saturated Market July 28, 2008
If you're involved in the wine industry and the marketing of wines in any way, read this book. As a former media person (20 years) and current winery owner, I appreciate the straightforward and "to-the-point" manner that this book is written in. Getting media, industry, and consumer attention for your product shouldn't be a mystery and it isn't rocket science. This book goes a long way in proving it.
A book that makes you reflect about our society.... September 24, 2007
0 out of 6 found this review helpful
Wine is in fashion for at least 10000 years...;
And I bet: it will be in fashion for the rest of our time !
So,against the title of this book I say : There is no saturated markets, there are only people that do not understand wine, it is important for every one of us to reflect on how the American Way of Life is downgrading,
we should export happiness, and pleasure, as we did in the late 40's and 50's after the II WW....
We should export more wine, wine against any war.
Schiffini, J. P. (The Century Club co-founder)
Any serious college-level wine or business library collection shouldn't miss July 26, 2007
5 out of 5 found this review helpful
Any serious college-level wine or business library collection shouldn't miss Wine Marketing & Sales: Success Strategies for a Saturated Market: it provides a detailed survey of wine marketing challenges, comes from leading wine marketing professors, and covers everything from marketing theory to packaging, label design, sales methods pros and cons, and more. Industry professionals will find plenty of information here, based on real-world experience, and will find WINE MARKETING AND SALES an outstanding pick for any who would understanding this specialty market and its unique challenges.
Diane C. Donovan
California Bookwatch
 Wine exporting/importing April 7, 2007
9 out of 16 found this review helpful
My main interest for purchasing this book was to gain guidance on importing wine to the US. I read the author's pre-release review that indicated the book devoted an entire chapter to the topic of exporting/importing wine. Upon finally receiving the book, I found one chapter that mainly addressed wine exporting and the chapter had one high-level page on wine importing. I was disappointed and returned the book.
Hands on Help for marketing March 28, 2007
3 out of 3 found this review helpful
As a marketing student, I found this book very helpful. It has both theory and practical examples, which made studying wine marketing much easier. I'd highly recommend it.
Vivian Pershall
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