Customer Reviews:
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 good introduction to negotiation October 9, 2006
I don't have much experience in negotiation. But in the last few months I realized that having good negotiation skills is major to be successfull in both professional and private life.
The book starts in the first chapter with a comparison of distributive and integrative negotiation. Distributive means that the parties just talk and fight about the price. Unfortunately, this is what is going on in negotiations most of the time. Instead you should aim for integrative negotiations where you discuss more than just the price. Often, one party can give something of little value to other, which is of great value for them. Sad enough, many negotiator are so much concerned about their own benefit, that they forget to think about the other party and their interests. But to have integrated negotations both paties need to thing of each other.
Another important concept this book elaborates on is the so called BATNA, that is the "Best Alternative To a Negotiated Agreement". Before you start negotiating you need to know what happens if you don't get the deal. If you are unable to gain something which is of greater value than the current situation, why should you agree on the deal ? During the negotiations always think of your BATNA and don't go below it.
The rest of the book emphasizes the importance of trust between parties, how to prepare a successful negotiation meeting and the different styles of communication.
A good reading of everyone new to negotiation.
HB Essential Guide to Negoitiation - easy to read February 24, 2006
1 out of 7 found this review helpful
This was a very easy to read and understand book. The worksheets in the back of the book were helpful. Highly recommend.
An Essential and Invaluable Introduction July 20, 2005
20 out of 27 found this review helpful
This is one of the volumes in the new Harvard Business Essentials Series. Each offers authoritative answers to the most important questions concerning its specific subject. The material in this book is drawn from a variety of sources which include the Harvard Business School Press and the Harvard Business Review as well as Harvard ManageMentor, an online service. I strongly recommend the official Harvard Business Essentials Web site (www.elearning.hbsp.org/businesstools) which offers free interactive versions of tools, checklists, and worksheets cited in this book and other books in the Essentials series. Each volume is indeed "a highly practical resource for readers with all levels of experience." And each is by intent and in execution solution-oriented. Although I think those who have only recently embarked on a business career will derive the greatest benefit, the material is well-worth a periodic review by senior-level executives.
Richard Luecke is the author of several other books in the Essentials series. Once again, credit him with pulling together a wealth of information and counsel from various sources. In this instance, he was assisted by a subject advisor, Michael Watkins, who is an associate professor at the Harvard Business School who does research on negotiation and leadership. Together, they have carefully organized the material as follows.
First, they examine various types of negotiation (e.g. distributive and integrative) and then introduce four key concepts: BATNA (i.e. best alternative to a negotiated agreement), reservation price, ZOPA (i.e. zone of possible agreement), and value creation through trades. Next, they shift their attention to nine steps of preparation to consummate a deal; "table tactics" when engaged in negotiation; FAQs about price, process, and "people problems; barriers to agreement (e.g. negotiating with "die-hard bargainers"); mental errors (e.g. irrational expectations); the importance of establishing and then cultivating various relationships; negotiating for others (i.e. the functions of independent and non-independent agents); and finally, negotiation skills which build organizational competence (e.g. continuous improvement and using negotiation as an organizational opportunity). I especially appreciate the fact that, at the end of each of the ten chapters, a "Summing Up" section is provided which focuses on key points and, later, facilitates a review of the book's narrative. I am also grateful for "Useful Implementation Tools" in the Appendix.
Years ago, the eminent psychologist Carl Rogers recommended three separate but related steps when one is involved in a negotiation of any kind. First, identify the issues on which both "sides" agree and set them aside. Next, agree to concessions, compromises, etc. on other issues and then set them aside. Finally, isolate the issues which remain and focus on them. This approach usually (not always) achieves, eventually, a mutually acceptable and (preferably) mutually beneficial agreement. Experts suggest that negotiation should not be viewed as a Zero Sum Game. If at all possible, the ultimate agreement should be a Win-Win for everyone involved.
 Solid but nothing special June 23, 2004
31 out of 35 found this review helpful
This is a good first book to buy if you want to understand the fundamentals of negotiation. I thought the first 40 pages were very thought provoking. The rest seems to be fillers. If you already know and understand what BATNA is, then don't bother buying this book. The the book's explanation of BATNA and its importance in all negotiation is worth its price and your time.
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