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| Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact | 
 enlarge | Author: Annette Simmons
Publisher: AMACOM
Category: Book
List Price: $22.00
Buy New: $11.88
You Save: $10.12 (46%)
New (35) Used (7) from $11.88
Avg. Customer Rating:  14 reviews
Sales Rank: 30699
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 6.2 x 1.2
ISBN: 0814409148
Dewey Decimal Number: 658.452
EAN: 9780814409145
ASIN: 0814409148
Publication Date: May 16, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
Good Book February 5, 2008
Interesting reading and thought-provoking. It has given me many things to consider that I will incorporate into my presentations.
 Nuts & Bolts of StoryTelling... January 21, 2008
6 out of 8 found this review helpful
We've all sat through far too many painful business meetings and presentations with reams of Powerpoint slides exhibiting little emotion, connection and engagement by the presenter and the audience - and we've all watched the clock drag along wandering when we can get on with the rest of our lives. Annette Simmons explains why a story wins and captivates all audiences and why it is so remembered (a re-lived experience) when other forms of presentations simply vanish from our consciousness.
This is a good "nuts-and-bolts" how-to book on storytelling. The author uses an informal conversational tone that makes the book very readable. Yet I found the book to be listless - the stories and anecdotes to lack energy and punch - a significant "lead-by-example" opportunity left behind on the table.
1)Story Thinking - What does that even mean?
2)What is Story?
3)Training Your Brain
4)Telling Stories that Win
5)Who-I-am-Stories
6)Why-am-I-Here Stories
7)Teaching Stories
8)Vision Stories
9)Value-in-Action Stories
10)I-Know-What-You-Are-Thinking Stories
11)Experience is sensory
12)The Gift of Brevity
13)Brand, Organizational & Political Stories
14)Point of View
15)Story Listening
16)Call to Action
 great introduction to the craft of storytelling December 11, 2007
1 out of 1 found this review helpful
I loved the book from the standpoint of helping people find their stories. My profession involves explaining complex technical processes to ordinary people. Learning how to explain takes a lot of practice. This book comes along at a good time. It is a simple but effective tool to help people sort out their own stories and present them in such a way as to be effective in pursuasive speech.
It's on my must have list.
Jim Hoerricks
Author of Forensic Photoshop - a comprehensive imaging workflow for forensic professionals.
Corporate Videos Benefit from Stories November 11, 2007
5 out of 5 found this review helpful
"This book is actually designed to help you pay more attention to the stories you tell."
Well said, Annette! (from page 22.)
So...
Are you paying attention to what stories are you telling?
Are you paying attention to what stories your company is telling?
As a filmmaker, I am passionate about telling stories from remarkable organizations. Personal stories is the DNA for corporate videos; it's the lifeblood.
We've all seen boring videos from organizations. Have you ever considered why they are boring?
Corporate videos are often boring because they lack a personal story with any emotion.
If you are looking to put emotion back into your life, your work or your presentations, Annette Simmons's new book is a fresh look on an ancient tool.
This new book on storytelling is remarkable for three reasons:
1. It's simple but extremely effective.
Annette's style and approach creates opportunities for anyone to begin re-framing their lives, their work and their future with new stories to tell.
2. It's thought-provoking.
If you haven't given too much thought as to who you are and why you are here, Annette will guide you step-by-step to discovering your personal story.
3. It works. Period.
Our brains are hard-wired for stories so why not consciously learn how to discover, tell and share stories that matter? Annette breaks the code for storytelling so you can implement the results right away.
I have shared "Whoever Tells the Best Story Wins" in meetings and the energy of the conversation instantly changes...everyone wants to chime in and share a story! Now, everyone has a new "frame" in which to proceed.
It's no wonder, then, it has become one of my favorite storytelling references.
Thanks, Annette, for a truly inspiring piece of work!
 Disappointed November 1, 2007
3 out of 9 found this review helpful
I was very disappointed with this book. Maybe my expectations were just too high. It is not all bad, but could probably have been covered well in a brochure. It seems that there is a lot of verbage there just to add pages to the "story". Good idea. Bad presentation.
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