Good Grape Wine Company

What the authors present is a sort of guerrilla model for online business in which you use your apparent weaknesses to your advantage. You might, for example, exploit your woefully low traffic level by delivering an extraordinary level of attention to the customers you do have. The idea is that good news spreads, and the publishers of Web resources should provide lots of good things for their visitors to pass along. You can also go outside your customer base to attract visitors without buying banner ads--you can join a professional association or a Web ring, for example.

In addition to their particular brand of marketing advice, authors Peter Kent (who also wrote the excellent Poor Richard's Web Site) and Tara Calishain do a fine job of explaining more pedestrian technical subjects, such as how to prepare your pages for listing on search engines. --David Wall

Topics covered: Audience identification, basic page design and coding, registering with search engines, creating newsletters and other mailing lists, joining affiliate programs, filing press releases, and tracking reactions.

Product Description
Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience.

The second book in the widely praised "Poor Richard's" series that began with "Poor Richard's Web Site" published by Top Floor Publishing. Kent has earned rave reviews from Amazon.com to Fortune.com to USA Today to Windows magazine for his outstanding knowledge of internet marketing and design.

This book is invaluable to any and every internet marketer. It covers everything from using low-cost press releases to reach hundreds of journalists to giving away products at other peoples' Web sites to preparing your Web site for successful search-engine registration to using associate programs to multiply your sales presence on the Internet to using awards to bring people to your site to buying advertising without breaking the bank to using newsletters your own and other people's to promote your website.

Every page in this book is a goldmine, with internet links and fantastic advice on how to not waste your valuable time online, earn a decent income with online sales tools, and how to do it all on a budget!

To top it off, some of the advice is also available for off- line use as well as he uses simple and effective marketing promotion techniques.

This book is my new personal internet marketing bible, and I'd strongly suggest you make it yours as well!


A decent book on marketing and promotion.   June 18, 2001
 3 out of 3 found this review helpful

I found this book to be best for covering the basics of marketing and promotion on the internet. However, as is the problem with many internet books, the links and e-mail addresses offered in the book are out of date and don't work. Despite this problem, the book is very helpful and full of good information.


Erroneous and Misleading Information   June 3, 2001
 3 out of 5 found this review helpful

We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.


Misleading informaiton   June 3, 2001
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. We have since spoken with others who purchased the book and they were also disgusted and very disappointed. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.


Misleading informaiton   June 3, 2001
 2 out of 2 found this review helpful

We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. We have since spoken with others who purchased the book and they were also disgusted and very disappointed. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.