| BizzWords: From Ad Creep to Zero Drag, a Guide to Today's Emerging Vocabulary | 
 enlarge | Author: Gregory Bergman
Publisher: Adams Media
Category: Book
List Price: $9.95
Buy New: $5.45
You Save: $4.50 (45%)
New (31) Used (7) from $5.42
Avg. Customer Rating:  3 reviews
Sales Rank: 357371
Media: Paperback
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.3
Dimensions (in): 7.9 x 6 x 0.9
ISBN: 1598694723
Dewey Decimal Number: 330
EAN: 9781598694727
ASIN: 1598694723
Publication Date: July 1, 2008
Availability: Usually ships in 1-2 business days
Condition: New book; ships next business day; 100% satisfaction guaranteed
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Product Description
There's language . . . and then there is the language of business. In today's offices, you're as likely to hear kitchen-sinked or ticker shock as capitalization and balance sheet. With the international marketplace and the prevalence of text messaging, the vocabulary of business is constantly evolving. This evolution has left many a step behind, wondering:- Should you blush if your boss tells you to put some pants on it?
- Could you be fired for frazzing?
- What's the correct reaction to a bozo explosion?
- How does a dot snot act around the office?
You will find answers to these questions and more in BizzWords, defining the new buzzwords of business. Written in a sophisticated and slightly irreverent style, BizzWords is an engaging guide to today's essential, edgy business terms and expressions. Gregory Bergman is the author of -ISMS from Autoeroticism to Zoroastrianism (An Irreverent Reference) and The Little Bathroom Book Of Philosophy. He received a BA in philosophy from Hunter College. Currently, he serves as associate editor of EQUITIES Magazine, a financial publication. He lives in Southern California.
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| Customer Reviews:
 BizzWords August 28, 2008
0 out of 1 found this review helpful
This is a great book to pick up and put down. The "first coined" reference is most helpful and quite interesting. A good gift for anyone.
A Bag of Potato Chips (yum) July 30, 2008
0 out of 1 found this review helpful
The book is light, crunchy, salty, and satisfying. I consumed it in a sitting, and happily anticipate some of the words repeating on me.
A highly recommended mental snack that won't clog your brain.
 A fun read - But does anyone talk like this? July 23, 2008
2 out of 2 found this review helpful
While my review is critical, let me say that I recommend it within reason. I do so based on the belief that terms of business that were popular a few years ago are no longer in use and will certainly date you.
The problem with a number of the words and terms is that they're not, to my knowledge, in common usage. And those that are, are old terms. For example, "brick and mortar".
The book is written like a dictionary. It gives the word or term and then jumps to the right and gives what it means. It gives a brief definition. Then, the book takes the definition further and offers examples of how it's used.
As a marketer, I especially like the term "Godfather Offer". Of course, that's an offer you can't refuse. Got to learn to write more of those! But, to be honest, I've not heard anyone use many of these terms. So I'm not sure how relevant the book really is. It's entertaining, to be sure.
If I tell a client to "put some pants on it" will he understand my meaning? Gosh, I hope so.
I recommend the book as a fun read. Whether it will actually help you in business --- that's another story.
- Susanna K. Hutcheson
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