| Dalrymple's Sales Management: Concepts and Cases | 
 enlarge | Authors: William L. Cron, Thomas E. Decarlo
Publisher: Wiley
Category: Book
Buy Used: $7.50
New (26) Used (21) from $7.50
Avg. Customer Rating:  1 reviews
Sales Rank: 476456
Media: Hardcover
Edition: 9
Number Of Items: 1
Pages: 624
Shipping Weight (lbs): 2.4
Dimensions (in): 10.1 x 8.1 x 1.1
ISBN: 0471743194
Dewey Decimal Number: 658.81
EAN: 9780471743194
ASIN: 0471743194
Publication Date: November 4, 2005
Availability: Usually ships in 1-2 business days
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Product Description
Get the hands-on experience you need to succeed
Effective sales management not only helps companies gain advantages over competitors; it also helps you gain key advantages in your personal career. With Dalrymple's Sales Management, 9th Edition, you'll learn how to get out there, manage a sales force, and help them sell. The authors show you how to develop a sales force, manage strategic account relationships, and motivate your sales force.
Now revised, this Ninth Edition presents the latest findings in sales force management research, along with examples and stories of current sales management practices.
Dalrymple's Sales Management, 9th Edition will help you:
* Think strategically about how to use the sales force to create customer value and competitive advantages.
* Enhance your data analysis skills with Excel, through a wealth of Excel-based problems.
* Apply what you've learned to real-world sales management dilemmas and a new continuing case.
* Develop the core competencies that every sales manager needs.
* Implement specific sales management tools for budgeting, sales forecasting, and designing sales territories.
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| Customer Reviews:
Good Examples November 16, 2008
Sales Management does a great job of explaining the most important concepts of marketing. It is easy to read and understand, and also has many good examples of the concepts.
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