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| Brand Warfare: 10 Rules for Building the Killer Brand | 
 enlarge | Author: D'alessandro
Publisher: McGraw-Hill
Category: Book
List Price: $16.95
Buy New: $3.85
You Save: $13.10 (77%)
New (44) Used (29) Collectible (1) from $1.50
Avg. Customer Rating:  60 reviews
Sales Rank: 178909
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 5.9 x 0.6
ISBN: 0071398503
Dewey Decimal Number: 380
UPC: 639785337393
EAN: 9780071398503
ASIN: 0071398503
Publication Date: August 23, 2002
Availability: Usually ships in 1-2 business days
Condition: SHIPS TODAY!! BRAND NEW BOOK, MAY HAVE REMAINDER MARK
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Product Description
NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."Harvard Business Review "D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."Michael E. Porter, Harvard Business School "Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."Publishers Weekly
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| Customer Reviews: Read 55 more reviews...
 Falling apart!!! February 10, 2008
I bought this book brand new from Amazon and the pages are falling out of the book, it looks like the binding was poorly done. I would return it but I need to use for the semester and can't afford to return it now. It's bad, every few pages 2 or 3 will fall out and then there is even a page that wasn't printed. The book goes from p 67 to 70. VERY DISSAPOINTED
 Solid brand basics engagingly written May 10, 2006
There's not a lot that's new here. This is good brand basics for beginners or for those who need a brush up. It is very accessibly written. The examples are clear, concrete and valuable. It's free of the irritating `brand' jargon that is so pervasive in many other books on the subject.
Captivating Read April 7, 2006
As creative director of KREMEDIA: Experts in marketing, branding & design, it is imperative for myself to ensure that my business obtains higher knowledge from more experienced people in my field. D'Allessandro's book was highly inspirational and motivating, focussing upon information about the brand as a whole and drilling into elements that in many cases, one would not take into consideration. Highly recommended.
 A clever and humorous read for the average econ student. January 2, 2005
I was pleasantly surprised by this book. I'm an economics student Santa Monica High School and when assigned a book report on the subject, I found most of the other books I was considering full of jargon and code words that made them confusing and somewhat daunting for me to pick up. Such is not the case with Brand Warfare. It's is extremely engagingly written, very lucid, and full of funny stories. The book also works because Mr. D'Allesandro is a major-league character and has a remarkably dynamic outlook on the world for a guy who runs a life insurance company. I'm probably not the target audience for this book, but I found it to fun and insightful and well worth the time.
excellent! December 12, 2004
This book is excellent! I can't ever think of any other way to explain how to build the killer brand.
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