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| Crafting the Culture and History of French Chocolate | 
 enlarge | Author: Susan J. Terrio
Publisher: University of California Press
Category: Book
List Price: $25.95
Buy New: $15.00
You Save: $10.95 (42%)
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Sales Rank: 648076
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 337
Shipping Weight (lbs): 1.2
Dimensions (in): 8.8 x 6 x 0.9
ISBN: 0520221265
Dewey Decimal Number: 641.33740944
EAN: 9780520221260
ASIN: 0520221265
Publication Date: August 7, 2000
Availability: Usually ships in 1-2 business days
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Product Description
This absorbing narrative follows the craft community of French chocolatiers--members of a tiny group experiencing intensive international competition--as they struggle to ensure the survival of their businesses. Susan J. Terrio moves easily among ethnography, history, theory, and vignette, telling a story that challenges conventional views of craft work, associational forms, and training models in late capitalism. She enters the world of Parisian craft leaders and local artisanal families there and in southwest France to relate how they work and how they confront the representatives and structures of power, from taste makers, CEOs, and advertising executives to the technocrats of Paris and Brussels.
Looking at craft culture and community from a cross-disciplinary perspective, Terrio finds that the chocolatiers affirm their collective identity and their place in the present by commemorating selectively their role in history. In addition to joining a distinguished tradition of American anthropological writing on the role of food, her study of the social production of taste in the invention of vintage, grand cru chocolates lends specificity and weight to theories of consumption by Pierre Bourdieu and others. The book will appeal to anthropologists, cultural studies scholars, and anyone curious about life in contemporary France.
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