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| Catering: A Guide to Managing a Successful Business Operation | 
 enlarge | Authors: Bruce Mattel, The Culinary Institute Of America
Publisher: Wiley
Category: Book
List Price: $45.00
Buy New: $23.99
You Save: $21.01 (47%)
New (44) Used (12) from $19.97
Avg. Customer Rating:  1 reviews
Sales Rank: 111621
Media: Hardcover
Number Of Items: 1
Pages: 368
Shipping Weight (lbs): 2
Dimensions (in): 9.2 x 7.4 x 1.2
ISBN: 076455798X
Dewey Decimal Number: 642.4068
EAN: 9780764557989
ASIN: 076455798X
Publication Date: February 26, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black-and-white illustrations, Catering is an indispensable guide for anyone who wants to succeed in this highly competitive field.
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| Customer Reviews:
Catering: A guide to Managing a Successful Business Operation May 31, 2008
1 out of 1 found this review helpful
This is a well-organized text with comprehensive coverage of business challenges faced by a caterer, ranging from in-hotel to off-site mom/pop style businesses. It is very helpful and readable, although I hoped for more recipes and display ideas to leaven the text.
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