| | The Robert Collier Letter Book |  | Author: Robert Collier
Publisher: Robert Collier Publications
Category: Book
List Price: $26.75
Buy New: $24.07
You Save: $2.68 (10%)
New (1) Used (5) from $22.50
Avg. Customer Rating:  10 reviews
Sales Rank: 152906
Media: Paperback
Edition: 1st
Pages: 466
Shipping Weight (lbs): 1.6
Dimensions (in): 8.8 x 6 x 1
ISBN: 0912576200
Dewey Decimal Number: 650
EAN: 9780912576206
ASIN: 0912576200
Publication Date: January 1, 1989
Availability: Usually ships in 2 to 3 weeks
|
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
A book for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.
|
| Customer Reviews: Read 5 more reviews...
 olde but a goode December 24, 2008
This book although written years ago still has relevence today.I do wish it had more examples of copy that was outside the book sales indrustry.Collier was way ahead of his time.
M.logan,ca
 Get it TODAY... before it's gone for good! November 9, 2008
1 out of 1 found this review helpful
Without a doubt, Robert Collier's "Letter Book" is
one of the top five books ever written on the subject
of writing effective sales copy.
Robert Collier was a genius, who even today, most
of the big names in the business try to imitate, and
for good reason!
The hardest part in creating a 'salesman in print',
is asking your prospect to exchange their hard earned
money, for the product or service you have to offer.
Robert Collier did this in a fashion unlike any other...
...his copy 'effortlessly' makes you feel compelled
to take action, while leaving you in no doubt that
you're making the right decision.
I personally refer to the infamous "Robert Collier
Letter Book" for inspiration whenever I sit down to
write copy. It's right here on my desk at ALL times...
you could say it's my copywriting bible!
My advice is to get yourself SEVERAL copies TODAY,
before it goes back out of print...
...YOU HAVE BEEN WARNED!
One of the best! October 30, 2008
1 out of 1 found this review helpful
The Wisdom of Robert Collier I - Including: The Secret of the Ages, Secret of Power AND Secret of Gold
Awesome!!! The message is simple and clear on most things concerning wealth, abundance, spirituality and money. Collier advises on ways to usher balance into life's situations using the right attitude and thinking. I enjoy re-reading Collier's books, and recommend it for all adults in these days of credit related despair and spiritual hopelessness. But, Robert Collier's books are not for the lazy minded - You have to seize from 'mental masturbations' in forms of day dreaming and really focus on your desires to get maximum results.
advanced stuff October 1, 2008
Another reviewer though this was beginner stuff - a
shallow reading I think, for this is one of the most
advanced copywriting books of all.
Collier wrote a long time ago. His language is stuffy
by today's standards and people who do not like old
fashioned books will not enjoy this one much.
His understanding of human nature is profound. The
people he was selling to were less jaded than today's
consumers however - he was really a pioneer of selling
books profitably through the mail.
I don't recommend this book to people of borderline
literacy or those who despise black and white movies -
they won't like it.
Today you can get it on PDF but I say buy the book itself
for a few more dollars- it's been kept in print by his
family who publishes it and does a nice job with the
binding of the paperback.
 Interesting record from days bygone August 27, 2008
Everything in this book has been used and abused over and over again by marketeers.
Maybe in it's time it was indeed pioneering work - now it is just a curiousity. Things have moved on, although human nature hasn't changed one bit.
|
|
|
| |
