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| Business Communication (Harvard Business Essentials) | 
 enlarge | Author: Business Essentials Harvard
Publisher: Harvard Business School Press
Category: Book
List Price: $19.95
Buy New: $11.12
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Avg. Customer Rating:  2 reviews
Sales Rank: 114397
Media: Paperback
Number Of Items: 1
Pages: 176
Shipping Weight (lbs): 0.5
Dimensions (in): 9.1 x 5.9 x 0.6
ISBN: 159139113X
Dewey Decimal Number: 651.7
EAN: 9781591391135
ASIN: 159139113X
Publication Date: July 2003
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Product Description
Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. The contents include: understanding the optimal 'medium' to present information; learning the best timing to deliver a message; delivering an effective presentation; drafting proposals; writing effective e-mails; and, improving self-editing skills. Readers can access free interactive tools on the "Harvard Business Essentials" companion web site. Series Adviser: Mary Munter, Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications is "Guide to Managerial Communication" - recently published in its sixth edition and named 'one of the five best business books' by the "Wall Street Journal". She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. The reliable source for busy managers, "The Harvard Business Essentials" series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
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| Customer Reviews:
 Fundamental August 11, 2005
2 out of 14 found this review helpful
It's really a fundamental book of communication especially on writing, even for a reader, English is not the native language. I can't see special focus on business.
 "Essential," Yes, But Also Invaluable October 17, 2003
20 out of 23 found this review helpful
This is one of the volumes in the new Harvard Business School Essentials Series. Each offers authoritative answers to the most important questions concerning its specific subject. The material in this book is drawn from a variety of sources which include the Harvard Business School Press and the Harvard Business Review as well as Harvard ManageMentor, an online service. Each volume is indeed "a highly practical resource for readers with all levels of experience." And each is by intent and in execution solution-oriented. Although I think those who have only recently embarked on a business career will derive the greatest benefit, the material is well-worth a periodic review from by senior-level executives.Richard Luecke assembles in this book (and in all of the issues in the series) cutting edge thinking. In this volume, he was assisted by a subject adviser, Professor Mary Munter of the Tuck School of Business at Dartmouth, and they organize the material within nine chapters. Here are their titles: 1. Good Writing (It Begins with Principles)
2. Start-Up Strategies (Your Launch Point)
3. The First Draft (Getting It Down)
4. Getting It Right ((The Editing Craft)
5. Everyday Writing (Memos, Letters, and E-Mails)
6. Presentations (Timeless Principles)
7. Backstage (Preparing Your Presentation8. Show Time (Making an Effective Delivery)
9. Dialogue (The Ultimate Communication) If you need assistance with mastering essentials in only one of these areas, I urge you to purchase a copy of this book ASAP. Luecke is an uncommonly clear thinker and writer. Thoughtfully, he provides a "Summing Up" section at the end of each chapter to facilitate a review of key points. There are two other books which I also presume to recommend highly: Kevin Ryan's recently published Write Up the Corporate Ladder and William K. Zinnser's On Writing, 25th Anniversary: The Classic Guide to Writing Nonfiction.
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