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| The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative | 
 enlarge | Author: Stephen Denning
Publisher: Jossey-Bass
Category: Book
List Price: $24.95
Buy New: $13.89
You Save: $11.06 (44%)
New (32) Used (16) from $12.48
Avg. Customer Rating:  20 reviews
Sales Rank: 34565
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.1 x 1.3
ISBN: 078797675X
Dewey Decimal Number: 658.45
EAN: 9780787976750
ASIN: 078797675X
Publication Date: April 22, 2005
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
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| Customer Reviews: Read 15 more reviews...
 Get Where People Are Coming From and They'll Go Where You'd Like Them to Go July 7, 2008
This is THE book on using story telling to effect any change or influence you want to have on anyone in a company or organization. Without using the term "emotional intelligence" the book overflows with it in a direct and practical way. Denning basically says that the selection of what kind of story to tell is based on your intention and knowing the mind set and intentions of your audience. In other words, by thinking of what you want to accomplish and thinking of what your audience wants to accomplish and furthermore thinking of where they're coming from, you will be more effective. I am already using his practical and usable information to become a more effective speaker. It really works.
- Mark Goulston, M.D.
"The Leading Edge" at Fast Company
author Get Out of Your Own Way at Work...And Help Others Do the Same: Conquer Self-Defeating Behavior on the Job
 thnking outside the box November 6, 2007
I thought that this book showed a different aspect to leadership. A very interesting book that is for everyone in everyday life.
 Go directly to the end of each chapter October 10, 2007
1 out of 1 found this review helpful
This is a very scholarly book that really sheds light what it's like to be a business leader. Then Denning shows how storytelling can be part of an effective leadership tool box.
Each chapter ends with a couple of pages of great instruction--how to craft and deliver the story that chapter was devoted to. I found the table on page 18 to be a helpful overview of the eight types of stories, their uses and what reactions they should elicit from the audience.
However, business speakers who want to add stories to their presentations TODAY need to work with a presentation coach. In much less time, and with much more fun, your coach will get you to actually be a storyteller, not just think about telling stories.
Don't Miss the chapter on the paradox of innovation February 14, 2007
1 out of 4 found this review helpful
Chapter 11, to be precise. It is the best critique of the Innovators Dillema and similar work that I have seen anywhere. It also has a good review of future vision techniques in Chapter 10. If I were teaching a graduate seminar in a business school, these would be assigned reading.
Put away the PowerPoint slides January 29, 2007
3 out of 3 found this review helpful
Getting things done in business requires much more than hard facts and PowerPoint presentations -- it requires the ability to persuade, motivate and convince. Denning does a fantastic job demonstrating how to do this through storytelling - making your audience (your boss, teammates, customers) get involved in your idea, allowing them to put themselves into your story. Presentation slides have become a frustrating crutch -- few remember (or even trust) your numbers and unending bullet points. Put your audience inside your story - allow them to apply their own context to what you are explaining and they will start listening and participating.
Good leaders persuade through what often appears to be spontaneous narrative. They build credibility and respect. This book gives you the tools to strategically target and build your narrative to accomplish specific objectives. It spends time explaining purposeful communication and storytelling methods for different situations.
I thought the section on Values was a little out of place, as more of a lesson on values than as a storytelling method.
This is a book I will go back and read several times as I try to put it to practical use. Highly recommended for anyone who wants to succeed in business, especially given our overload of information from every angle. It will help you to find a way to stand out and be heard.
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