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| You've Got to Be Believed to Be Heard, Updated Edition: The Complete Book of Speaking . . . in Business and in Life! | 
 enlarge | Author: Bert Decker
Publisher: St. Martin's Press
Category: Book
List Price: $25.95
Buy New: $12.97
You Save: $12.98 (50%)
New (32) Used (10) from $12.97
Avg. Customer Rating:  16 reviews
Sales Rank: 89453
Media: Hardcover
Edition: Revised
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.4 x 1.2
ISBN: 0312374690
Dewey Decimal Number: 302.2242
EAN: 9780312374693
ASIN: 0312374690
Publication Date: September 16, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand New. 100% money back guarantee. All books shipped from Strand Bookstore, New York City, USA.
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Product Description
Are you uncomfortable—even afraid—about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen, or can you feel their attention wandering? Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker’s program in You’ve Got to Be Believed to Be Heard. In this revised and updated edition of his bestselling book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Decker rounds out the behavioral focus of the first edition to include his powerful tool to organize content. Now you can learn to create focused, listener-based messages in half the time. Spend a few evenings with this complete book of speaking, and you will discover how to win the emotional trust of others—the true basis of communicating in any situation. You’ll learn: How to conquer “stage fright” How to inject dynamic energy into your voice Why eye contact helps win trust When and how to use humor to make a point A proven technique to eliminate “Umm” and “Ahh” from your speech A process to quickly organize your thoughts into a focused message How to move your communications from information to influence How to make an impact and be yourself—to an audience of one or one hundred Eight steps to transforming your communications experience
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| Customer Reviews: Read 11 more reviews...
 Updated Edition as Boring as the First Edition--Long Winded and Too Common Sensical December 20, 2008
1 out of 1 found this review helpful
Don't know why Bert Decker takes up to 70 pages to establish the contention of connecting with the "first brain" when communicating, something that actually should be covered in 5-10 pages at most. He is long-winded and provides cases after cases on speakers who do and do not speak to the first brain.
What a big deal about the first brain. Just use the words like "emotional appeal" or appeal to audience's emotions. Really disappointed about this so called new edition. Weak and shallow, when it comes to communication skills!
Should talk about the communication skills more instead of talking too much about communication theories.
The audiobook version is so dreadfully boring and long-winded as well! Could have tightened up the contents and found a better book editor who can do a better job.
 Get set free December 10, 2008
I have a degree in speech and found this a very helpful book. It reminded me that some of the most captivating speakers were the old street preachers for the Salvation Army. If they could not hold an audience spellbound with testimonials and stories, they would not last long.
I am reminded also of a concept put forth by Gary Smalley about creating word pictures. I used this technique in a 2 minute devotional at a public meeting today before I gave the invocation and had a tremendous number of compliments and warm hugs after I spoke.
Speaker/Former Journalist: If You Get Only One Book Get This One November 28, 2008
Bert is a trailblazer presenter who has trained a cadre of colleagues in his firm - all to help diverse others hone their speaking skills. And he never keeps learning as this book demonstrates. For practical, specific and original insights about how to become an authentic, frequently-quoted speaker, get this book. I bought two for my job-hunting nephews
Bubblegum & Trust October 14, 2008
"Communicating is a contact sport," says Bert Decker. "Your ability to communicate is the single most important skill determining your success in every aspect of your life. You dare not make the mistake of thinking that communication is nothing but dumping information on another person."
So what is communication? It's selling. "People buy on emotion and justify with facts," says Bert Decker. If he's right--you may need to tune-up your public communication style and skills. An emotional decision isn't necessarily the wrong decision, says the author, and then he reminds us what counts in public speaking: the 3 V's. Verbal is seven percent, vocal is 38 percent and visual (what the listener sees) is a whopping 55 percent. Yikes--the sub-conscious impression wins every time. So does likeability.
Decker trains politicians, Fortune 500 company CEOs and thousands of other people in effective public speaking. I dog-eared the pages in his book at least 30 times. Truth Number 1: "The spoken word is almost the polar opposite of the written word." He's right. "If you want the boss to give you a raise, don't send him a memo. Go to his office, look him in the eye, and persuade him that you're worth it."
The subtitle reads "The Complete Book of Speaking...in Business and in Life" and it is an amazingly complete book. Not only will you devour the take-`em-to-the-bank principles and ideas, you'll improve your own speaking ability immediately. Example: place paper faces on chairs in an empty room--and practice your talk.
"Old Communicators" get bogged down with too many boring facts. Apple's Steve Jobs (a "New Communicator") is "effective as a speaker because he's focused on the audience experience, not on dispensing data." He adds, "Use the action channel, not the information channel." (Last week, I listened to six speakers at a one-day conference. Five of them MUST read this book ASAP!)
The book is a page-turning joy to read--it grabbed my emotions and my brain. You'll appreciate Decker's insights on what makes a politician an effective communicator (Bush at Ground Zero versus Bush today). You'll never listen to your pastor or public speakers the same way again and you'll recognize bad habits instantly like the fig leaf flasher, the finger-pointer, and the sin of hiding behind lecterns (and pulpits). Another no-no: reading your speech. You'll also understand why communicators must first build trust--and why university students encountered a bubble gum machine outside their president's "open door policy" office.
Decker nails it: "The most important dimension of communication takes place not at the conscious level, but the unconscious level. We're talking about trust, believability and likeability--the emotional connection."
How important is this book? Earlier this year, I wrote Mastering the Management Buckets: 20 Critical Competencies for Leading Your Business or Nonprofit. Had I read Decker's book before I wrote mine, I would have added Bucket #21: The Public Speaker Bucket.
Decker Hits Home Run! September 29, 2008
This book is fantastic -- it covers all areas of communicating! You can find out if you're communicating the "old" way, or the "new" way...and then transform your skills accordingly. As a professional communicator, I fell in love with The Decker Method/Decker Grid a decade ago...and have been using it ever since. The process produces a focused, listener based message every time. Since every person is communicating to influence (in business, life, relationships, etc.) we should get this book, read it and apply its principles.
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