Pragmatically idealistic, Good Grape is a wine blog and web site for wine enthusiasts, poets, artists, romantics, lovers, liberals and rock stars. Connoisseurs, collectors and the wine elite might be more comfortable elsewhere.
Regarded in the wine blogosphere as a Top 10 wine blog out of the couple of hundred that populate the Internet, Good Grape: A Wine Manifesto was launched in January 2006 and re-designed and re-launched in November 2006. The site design itself is one that encompasses the notion of "Paris in the 1920s as a rock poster" and includes blackbirds carrying the "Good Grape: A Wine Manifesto" banner. This is in homage to the French as "Merlot" translated from French means "Young Blackbird."
In addition, the birds can be tied to a popular quote from the 1940s that had a record producer saying to Miles Davis, "Miles, you hear that bird outside the window? He's a mockingbird. He don't have a sound of his own. he copies everybody else's sound and you don't want to do that ..." At this site, those definitely aren't mockingbirds. They are blackbirds and in the wine blogosphere--I am occasionally (and politely) rancorous and sometimes provocative, trying to cut my own path.
The writing style on the site focuses on, generally, a triangulation of the following:
... and the occasional topically-oriented cartoon (the first and only such cartoon online --or offline-- for the wine industry). These cartoons have been recently updated and professionally designed and includes a cast of characters and a protagonist loosely based on the author.
You can reach Jeff Lefevere at: jlefevere@indy.rr.com or via AOL Instant Messenger at: jelefevere1
Growing up in a classic, middle-class Baby-Boomer household, my exposure to beverage alcohol was to my father's beer, not wine --and his preference was the fire-brewed sharpness of Stroh's--about as far removed as possible from elegant terroir-based wine, and certainly not a drink anybody would call "austere."
I became interested in wine shortly after college, around the same time I bought my first set of golf clubs --I figured I had to decode both of these adult pursuits in order to advance my career. I quickly abandoned golf when wine became a more pleasurable and simpler pursuit. I've since spent the last 10+ years studying wine from both a business and consumer perspective.
An inveterate consumer of information if I'm passionate about a subject, I've read hundreds of books on wine, the business of wine, and the wine industry. If there was a correspondence Bachelor's degree in Wine and Wine Business from a mountain of books, I'd have it; Phi Beta Kappa in the Vinous Arts.
I have held Sales and Marketing leadership positions with technology companies in the Midwest. With a successful background in business development, I offer expert experience in bringing ideas to their development, facilitation and execution in large-scale projects.
In my spare time, I spend time with my beautiful wife Lindsay and our dog, Coco.
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