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Vin de Napkin - For the People by the People??

In my old age I’ve really been turning the dial on skeptical cynicism.  To that end, nothing rankles me more than more government.  Well, at least more government where it shouldn’t be.  Saving people from themselves, yes.  Helping those that need help, yes.  Ensuring children can maximize their potential, yes.  State-run liquor stores, no.

So, it was with much shock and chagrin that I read an article about the Pennsylvania Liquor Control Board (PCLB) spending $3.6M dollars for store design improvements and general recommendations designed to improve the shopping experience ... in order to become a world-class retailer.

The upshot is that the Governor of the state, Ed Rendell, told the head of the PCLB, PJ Stapleton, to, “Run this place like a business, not a government bureaucracy.”

Gee, I can’t imagine anything as government-like as a $3.6M dollar contract with a branding firm.  Now that I think about it, it’s awfully corporate, as well.

I want to say: guys, I’ll take a consulting fee of 10% on that $3.6M and save you the balance.  With the savings, the PCLB can do one of two things--either drive to New York City with a bunch of MBA students who need a capstone project and go to every retailer in the city.  Subsequently steal ideas from all that is good. Alternatively, head to Costco, the largest wine retailer in the country, and study how to sell high-volume low qty. sku’s to an adoring public.

There, I just saved them a bunch of money.  I’ll wait for my check to arrive.

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