Good Grape Wine Company

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Inspired by a comment I received from Josh at Pinotblogger in response to my review of a BioD wine (found here).  He raised the question, a very valid question, about whether I would enjoy the wine as much if I tasted it blind.  He’s right.  How much is my tasting the “vitality” in a BioD wine related to my own psychosomatic predisposition to being intrigued by BioD wines made with natural yeasts? But, just as soon as you start to go down one path of mental resolution, you open up a $22 bottle of BR Cohn Silver Label Cab and a Trader Joe’s $5 bottle and you realize that the TJ’s wine is better.  A normal predisposition would say the more expensive wine is better. It’s all subjective; fortunately I’m a sales and marketing guy with a liberal arts degree so I don’t have to get bound up in quantifying the science in it all.  This subjectiveness is illustrated as much by our desire to date to attractiveness (or, in my case, marry) demonstrated by eHarmony (it don’t mean a thing without the picture).  Blind tastings and personalities matches are great, but, yeah, I guess the label does matter. http://www.goodgrape.com/index.php/648/