May 1 2006
I have a post on the Wine Sediments portion of the Well Fed Network this week.
There has been a great deal of media attention over the last few weeks about the VERY popular teen and twentysomething social networking site called myspace.com
Critics see it as a pandora’s box for the glamorization of youthful excess as well as a forum for unsavory adults to prey on kids.
I’m not sure how true either of those are outside of isolated incidents that are spun on the news—at the best myspace.com is no worse then the risk of dropping kids off at the mall, and at its worst its like having your kids go to a party at the cross town high school where names and faces are more foreign—but this is all online mind you. Parents and adults it seems can only filter youthfulness based on their own experiences and technology kind of throws a wrench into that one ...
But, what’s really interesting, and the facet that I loosely touch on is the fact that many twentysomethings set up their profile and list wine as as a part of their affinity groupings. And, secondarily, because of the way Gen. Y likes to be marketed to, myspace.com opens up an entirely new set of rules for wine marketers that, frankly, don’t get how the previous generation—Gen. X likes to be marketed to.
The coming wine boom proves to be a couple of things—great for the wine industry in terms of volume and consumption, but also interesting in that the rules are changing in an industry that hasn’t demonstrated itself to be terribly progressive.
Check out the post and let me know what you think.
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