February 6 2006
Maybe it’s because of the last remnants of the Red Truck wine that I’m currently drinking, but I started thinking about color and the psychology of color—particularly as it relates to all of the "color/noun, color/verb" types of wines that are selling today.
Yellowtail wine, by all accounts, is a huge success—and it has ridden the nascent trend of bold graphics coupled with animals to great effect. Many say they, in fact, started the trend. Little Boomey and The Little Penguin, notwithstanding.
It makes you wonder if we’ll look back on these times with fondness, just as a child of the 80s reminisces about Pac-Man at the arcade or something similar. Or, maybe the way Blue Nun and Cold Duck or lambrusco holds a special place in the heart of those from the early 70s.
But, according to Wikipedia, yellow is not an exceptional food color. And, any married guy knows that yellow kitchens incite arguments. But, I think, based on just a little research that the colors black and yellow go well together and might be the subtle calling card that helps consumers pick it up off the shelf. Or, maybe its just the cases and cases piled high on an end-cap. Either way ...
If yellow means happiness and black means sophistication, then yellow and black means I’n going to be doubly happy when I get a sluggable wine for $7.99.
At least that’s the idea, right ... who says we don’t respond to marketing?
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