January 29 2006
Most every mainstream wine writer, magazine, website or other media outlet seeks to demystify wine.
And, at the same time, we know that Generation X & Y are adopting wine as a part of their lifestyle.
Regional wineries are proliferating at an exponential rate and so called "Adventure" wines http://www.msnbc.msn.com/id/9633031/site/newsweek/ are flying off the shelves.
Stop into any regional winery on a Saturday and you will find a packed parking lot and a tasting room with throngs of people under the age of 40--most under the age of 35, and many still in their 20s.
Based on research at Wine Market Council:
This report will show that Generation X adults, now mostly in their 30s, are finally taking to wine in significant numbers. Moreover, the Millennial generation, now entering young adulthood, is exhibiting the same receptivity to wine that leading edge Baby Boomers did more than 30 years ago. Like the Baby Boom generation, their numbers are so great as to make their dominance in the market inevitable, and they offer the wine industry the kind of growth potential not seen in more than thirty years.
We know that people are quaffing simple, fruit-forward wines.
So, what’s to demystify? Not much. Like most things related to the Internet and a younger generation the rules have changed and the old guard is clinging to a model of business that is no longer valid for young coveted consumers. This blog is dedicated to wine for people that like wine, but not necessarily the conventions of the current wine industry.
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