June 2 2006
I received my Stormhoek wine on Wednesday--8 bottles no less. Some Shiraz, some Pinot Grigio and another varietal. These guys are generous. It’s good marketing, though, really, because I do have some contacts at Indiana distributors, and I’d be happy to be a reference and the whole thing ends up being a fabulous case study. Plus, say the wine is $15 at retail, I guarantee I can drum up $120 in word of mouth just with a get-together alone.
I’ll be putting on the soiree very, very shortly.
In the meantime, you can get an update with what’s happening here.
The Stormhoek blog has some pictures from the South Beach party. Sadly, my party will not be attended by as many model quality folks.
The net-net is they are making their way through all of the U.S. marketing events and this is turning into a very cool social experiment.
The challenge for Hugh at Gapingvoid, the marketing whiz du jour, is keeping track and helping build the momentum by moving people in the right direction.
And, as I said before, if the wine delivers, this will be a "Yellowtail" quality product introduction.
I can’t wait to drink the wine.
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