April 27 2006
I have a fresh post today on the Well Fed network and the wine blog, Wine Sediments. You can check it out here.
I tryto draw a correlation between wine and Laverne & Shirley. I read acase study in a book called Buzzmarketing that told a really interesting storyabout the development of light beer and linked it to some organic marketing andthe socio-political times of the 1970s.
Ithought about that and it really applied to, perhaps, what is happening todayin the world of wine and how that’s tied into our pop culture.
Indoing some background research on this, I also found out what Schlemiel &Schlamazel means, too. Because they opened the shows with the "what did they say" singingof:
Schlemiel,Schlamazel Give us any chance we’ll take it Read us any rule we’ll break itWe’re going to make our dreams come true(doing it our way) ...
Schlemiel and Schlamazel is yiddish and basically stands for a dope or a klutz(schlemiel) and their partner or foil in crime (Schlamazal).
What does this have to do with wine? Um, not much, but I found itinteresting. Check out Well Fed for the full post.
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