June 27 2008
Earlier this week I wrote two posts about starting a Wine Blogger Review Coalition—a cooperatively managed wine review site with sponsorship.
I received a great deal of feedback, all of it good; some of it was thought provoking and some of the feedback was dissenting. However, all of the feedback was constructive.
Having open dialogue and debate is the cornerstone of the blogosphere--the wine blogosphere and any niche area.
That said, nothing was ever accomplished in a committee meeting—the blessing and the curse of the blogosphere.
Therefore, in full disclosure and transparency, I will say that I think the ideas as I have laid them out and in probably a zillion and one permutations, have viability, but, the devil, as they say, is in the details.
Lest anybody paint me with the black brush of puffery without performance, I am going to go underground on this for likely the bulk of the summer with the goal to have the plan sketched out in time for the Wine Blogger Conference, and perhaps more.
I may be contacting some of you as a sounding board, and I may post with more formal thoughts mid-stream, but my overall notion is to not have this be a group hug, at least not now.
I do not have a problem with trying something and failing, but I do have a problem with talking about something and not even trying. Do I think this Wine Blogger Review Coalition *can* work? Yes, I do. Do I know it will work? No, I do not.
However, I am going to try. And, I’m going to guess that between the OWC, Wine 2.0 and the Wine Business Network on LinkedIN that I manage, I’ll be able to fail in a heap of flames, or not. And, if failure is the order of the day, the only person that will be out of any material time and/or resources will be me.
Here is what you can expect, though. When I revisit this, it will be a fully baked plan with at least “out of the gate” support and it will have been vetted by a team of bloggers who have either volunteered to vet it, or whom I trust, one of the two. It will also, likely, have enough branding behind it to make it interesting and compelling. And, of course, finally, it will be a cooperative based format—administered by bloggers and not an entity that I will own.
So, stay tuned, and if you want to be a part of the “kitchen cabinet” and provide feedback throughout the stream of my consciousness and the germination process, please send me an email at jlefevere
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