Good Grape Wine Company

May 31 2006

Fast Times with Fred Franzia

Mike Damone, misguided cool guy loser in the seminal 80s classic movie Fast Times at Ridgemont High, had his Five Point Plan to Score with Girls (while alienating friends)

1)  Never Let on How much you like a girl
2)  You always call the shots
3)  Act like wherever you are, that’s the place to be
4)  When ordering food, find out what she wants and then order for the both of you—it’s a classy move.
5)  Whenever you’re making out, play side 1 of Led Zepplin IV

Fred Franzia, wine impresario, and the separated at birth twin look alike to Lou Perlman, the impresario of boy bands N’Sync and Backstreet Boys, has a lot in common with Mr. Damone.  He’s a veritable quote machine with, assumingly, a Five Point Plan to Score with Wine Consumers (while alienating the rest of the industry).

Among recent gems, Franzia is quoted as saying,

Who gives you the best advice about your business?

Mymirror.

Onhis release of a $4 wine from Napa Valley :

"We challenge anyone to have a blind tastingand see where our wines come out. We think we can run with the top dogs at$100-plus. There’s no wine worth more than 10 bucks a bottle." - FredFranzia, Bronco Wine Co.

Referring toretailers who charge too much for wine:

"greedy bastards,"

Alder at Vinography has a nice summary and a couple of recent article links.  You can find Alder’s post here.

And, just in case the future of wine, or at least Fred Franzia’s wine empire, had you concerned about your ability to find a value wine in the future, rest assured that he and the other two Franzia’s involved in the business have 13 kids—nine of whom are involved in the business, as well.

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