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Cluetrain #7-Hyperlinks Subvert Hierarchy

GalloMonologue from the movie "School of Rock" starring Jack Black

The Man

written by Mike White

Dewey Finn: You want me to teach you something? What? You want to learnsomething? Alright, here’s a useful lesson: Give up! Just quit! Because in thislife you can’t win. Yeah, you can try, but in the end your just gonna loose,BIG TIME! Because the world is run by the man!

Frankie (Angelo Massagli): Who?

Dewey: The man. Oh, you don’tknow the man? The man’s everywhere: in the White House, down the hall, MissMullins; she’s the man! And the man ruined the ozone, and he’s burning down theAmazon and he kidnapped Shamu and put her in a chlorine tank! Okay! And thereused to be a way to stick it to the man, it was called rock ‘n roll. But guesswhat? Oh no! The man had to ruin that too with a little thing called MTV! Sodon’t waste your time trying to make anything cool or pure or awesome ‘causethe man’s just gonna call you a fat washed up loser and crush your soul. So doyourself a favor and just give up!

Despite Dewey’s intrepid submission to ‘The Man’ --from Foie Gras to South African wine, it’s amazing how quickly black, white and shades of gray can find an audience on the Internet.

http://www.southafricanwine.org/home


http://www.stopforcefeeding.com/page.php?module=home

These examples are all over the Internet, and the real point here is that communication no longer rolls down hill in a one way manner.  It’s a conversation and the little guy is finding his voice.  This is no more evident then in the world of wine where there are over 200 + blogs and 95% of them are by complete and utter rank amateurs with a voice on taste.

If you want to try and get your head around something, what about some of the people based wine engines like Cork’d or Logabottle that are like ‘American Idol’ meets the quaffable.   

For a listen to an NPR radio segment on a the book, ‘An Army of Davids’ about the rise of the common man go here.
 

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