July 24 2006
Leave it to me to miss the best and coolest way to recycle your wine bottles in my post on Friday. Tip of the hat to the guys at Stormhoek for the post of Carlo Rossi jug wine and its alternative usage.
And, in other posts I’ve often wondered aloud what wine company would step up to do some slacker/hip marketing that wasn’t filtered through a detached marketing bent that reached too hard or missed the mark completely.
Carlo Rossi seems to be answering the bell and they are doing so in a big way—and in the vein of Urban Outfitters and ReadyMade, they offer a few very cool ideas for some IKEA furniture/slash ironic hipster goods for the college and bohemian set.
This is, of course, after you have presumably finished your bottle/jug of wine—Carlo Rossi calling them "flavors" and creating as much cachet as they can by going with the tag/slogan "Jug Simple." The notion of flavors and marketing elevates it beyond Boones Farm, but with a little more "coolness" associated. I’ve never drunk the stuff, so I can only assume it’s thin stuff, but I suppose it’s a start for a lot of people.
Check out the nicely aesthetic site here and preview some of the building plans for the furniture projects ... including here.
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