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New World

Inspired by Ravenswood wine and their foray into the world of race marketing and a reference to Batali here, as well, for his NASCAR BBQ cookbook.

Newworld_ravenswood

Caption Multiple Choice:

A)  Ravenswood marketer’s must have realized that race fans are the only demographic left that don’t mind being blantantly pandered to.

B)  Well, a lot of "metrosexuals" drink wine and the, "No Wimpy Wines" just doesn’t really resonate.

C)  Maybe they can "jump the shark" with Mario Batali and his Nascar cookbook and cash checks together


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New World

Inspired by the dual trends of the Austrian white wine Gruner Veltliner and the increase in parents naming their kids after wine and wine related phrases.

New_world_gruner


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New World

Inspired by the recent news that the book "Judgement of Paris" chronicling the 1976 American vs. French wine tasting had the film rights optioned.

New_world_judgementofparis_3


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New World

Inspired by this bit of madcap lunacy from our friends across the pond. From Decanter magazine:

Singer-turned-winemaker Cliff Richard has been duped into slamming his own wine as ‘tainted and insipid’ on a TV programme.

Richard’s nemesis was the outspoken super-chef Gordon Ramsay, on whose show The F-Word Richard was appearing as a guest.

New_world_cliff_richard_2 


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